Wallrus orchestrates technologically complex large crowd experiences that blend creative deep tech integration and real-time interactivity with dazzling audience engagement concepts. Live entertainment requires a compound of velocity, agility and stellar operational excellence. This is where Wallrus shines the brightest and our many different projects speak volume. Here are a few examples:
Stadium experiences
Our Epic Light Lottery transforms mobile devices of 30,000+ stadiums into a synchronized light show, turning stadiums and concert venues into interactive spectacles, with one lucky participant winning a prize at the end.
With the objective of highlighting the magnificence of the new FEQ High Rig LED stage screens—a collaborative R&D initiative between Bell, Bleu Feu, Stage Line, and FEQ, featuring a stunning 672m² curved screen with 41 million pixels—we added a heartfelt twist to each night of the festival through the Bell - Tous en coeur launch video. This stunning pre-show audiovisual sequence invited a crowd of 100,000 people to sing along, turning the experience into a powerful, collective moment.
Deep tech showcase as branded activation
We are able to propose ideation of projects at the crossroad of branded activations and tech showcases that require a high level of cross functional interaction with our clients’ product and R&D departments. As an exemple, our 5G-powered Racing Experience brings to life abstract technologies like 5G and realtime precision telerobotics solutions. Here, we were creating a miniature car race experience where the vehicles’ board computers and remote controllers were both replaced by Samsung Galaxy Flip5 phones talking over 5G infrastructures using our client’s telerobotic solution. The races were live streamed from the Montreal Grand Prix 2024’s activation site with a full-on live broadcast style commentary animation.
Social display solution for realtime social campaigns and digital signage
Additionally, our Wallrus™ UGC Display Software provides real-time content integration for events, museums, and digital campaigns, offering dynamic displays driven by social media and local data, deployed across diverse hardware setups.